Transformation Mentor, NLP Master Trainer, Program Creator

With 30+ years of business experience and a global reputation for results-driven training, Cat brings a rare mix of strategy, science, and soul to every session.

She’s the creator of the Sociii Innerwork Program, a Platinum-level NLP and Matrix Therapies® trainer, and has built multi-million-dollar businesses from the ground up...while raising four kids, starting over (more than once), and helping hundreds of coaches do the same.

Cat is known for her unique ability to combine deep personal insight with real-world strategy. She’s a specialist in personal transformation, offer development, and clearing what holds people back. Her approach is practical, powerful, and deeply human.

What you get from Cat:

• Expert-level training in communication, mindset, and transformation, grounded in NLP, Matrix Therapies®, and Archetypal Coaching®
• Clear, strategic direction to structure and scale your business without losing the heart of your work
• Coaching that gets to the root of what’s holding you back and equips you to lead with confidence, clarity, and purpose
• Decades of real-world business experience from someone who’s built and rebuilt successful businesses, and helped hundreds of others do the same

“What breaks my heart is watching people with passion give up because they don’t know how to move forward. That’s what I’m here to change.”

Brand Elevation Specialist, Messaging Mentor, Confidence Enthusiast

Jess is a storyteller at heart, and a strategist by trade.

With 20 years of experience across entertainment PR, brand strategy, and high-converting communications, Jess has helped some of Australia’s most recognisable names find their voice, grow their reach, and build brands that connect.

Today, she works exclusively with coaches, wellness professionals, and purpose-led entrepreneurs who are ready to elevate their message and show up with confidence. Her genius lies in turning complex ideas into clear, compelling content that resonates with the right people...and sells.

Jess’s career began in the entertainment industry, managing communications for musicians, performers, and events across Australia. With qualifications in performance and comms she understands the power of presence and how to use it with strategy.

At Catalyst for Coaches, she brings together her expertise in storytelling, branding, and digital marketing to help business owners craft content that reflects who they truly are, while positioning them as credible, magnetic, and visible leaders.

She’s not here to polish you into something you’re not. She’s here to elevate what’s already powerful about you, so your clients get it, feel it, and say yes.

What you get from Jess:

• High-level brand and message strategy tailored to your coaching or wellness business
• Support to create content that converts, without selling out or shrinking back
• Tools to help you speak, show up, and sell with confidence and clarity
• A refreshing mix of marketing strategy and real human connection

“You are the expert on you. I just show you how to take up space and own it.”